Page 46 - Investment Advisor September 2021
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But after college, we were pulled back
                to the old rhythm as we entered the
                workforce. This was the  first re-entry.
                Suddenly,  we  were  again  being  told
                where to be from 8 a.m. to 5 p.m. five
                days  a week.  Our ability  to  create  our
                own routine vanished.
                  The pandemic threw people back
                into a period where they could con-
                struct their own routines as they did in
                their college years. Some thrived; oth-
                ers failed. But now that re-entry to the
                office is on the horizon, we again have
                to face a transition like the one that hap-
                pened after college.
                  If you want your firm’s re-entry peri-
                od to go well, you need to understand   Self-leadership begins with trust. The
                how the pandemic has changed the way
                people work and how they think about   silver lining of the pandemic is that a
                work. It may help you to think about
                how you approached the shift from high   deeper focus on trusting people to work
                school to college, and then to your first
                job after graduation.                  when no one is watching proved to be
                  When  it  comes  down  to  it,  though,
                advisory firms should pay attention to   exactly what most cultures needed.
                four key areas.
                                                  ductive. Some might work best from   sibility. But when those limitations are
                4 WAYS THE PANDEMIC               5 a.m. to 9 a.m.; others might be most   removed, as working from home did in
                CHANGED WORK                      productive starting at 6 a.m. Employers   the pandemic, people become more self-
                If you want to keep your talented   need to adjust to allowing work to hap-  led. If you don’t, you likely fail. With no
                employees, you must focus on what   pen when it gets done best. Now that   bosses or co-workers to force a routine,
                matters to them. Most firms think this   the pandemic has allowed workers to   the most valuable employees in a firm
                means compensation — and that is the   determine their own routines, there is   quickly become those who could lead
                wrong place to begin. For employees,   no going back.               themselves and accomplish their work
                work has become a matter of lifestyle                               with autonomy.
                first and compensation second.    3. The workforce is divided.        With these four changes in mind, firms
                  Here’s how that mindset shift will   The pandemic and the return to the   have to begin by implementing human
                influence your firm and the way you   office have shown a clear division of   capital programs that emphasize self-
                lead your return to the office.   the  workforce.  In  general,  trading   leadership. Executives need to learn it for
                                                  teams have already come back to the   themselves, and then it must be taught to
                1. Empathy is the new era of leadership.  office to work together. Operations staff   everyone else in the firm. This approach
                Empathy is understanding where some-  might have more flexibility to trade   will not only ease re-entry into the office
                one else is coming from and relating to   off who comes into the office on what   now, but will also further strengthen your
                it. If you can’t make a connection beyond   day. And advice professionals receive   advisory firm’s culture for years to come.
                business, making money and telling your   100% autonomy. Instead of forcing a full   Self-leadership begins with trust. The
                employees to show up when you say so,   return to work, employers need to ask   silver lining of the pandemic is that a
                then you will have a hard time keeping   “what does the job require?” and then   deeper focus on trusting people to work
                good people in the new era.       make decisions about office flexibility.  when no one is watching proved to be
                                                                                    exactly what most cultures needed.
                2. Freedom is the new culture.    4. Self-leadership is on the rise.
                The pandemic taught people what many   This is one trend I could not be happier   Angie Herbers is an independent consultant to
                already knew: They have unique times   to see. In traditional office environments,   the advisory industry. She can be reached at   Adobe Stock
                during the day when they’re most pro-  rules create accountability and respon-  [email protected].



             44 INVESTMENT ADVISOR SEPTEMBER 2021 | ThinkAdvisor.com
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