Page 27 - Investment Advisor November 2022

Executive Leadership

services, analytics, education, and outsourcing solutions. F2 Strategy also leads a peer-to-peer community of over 70
It also acquired RIA in a Box, National Regulatory Services global wealthtech decision-makers. Armed with data, insights,
and Illumis, and rolled out its Control Room and Conflict and experience, this group of leaders is working to drive the
Check solutions, which reconfigure how compliance teams evolution of the industry.
manage data, check for conflicts and report to stakehold-
ers. ComplySci’s headcount more than tripled over the past FiComm Partners
year or so to over 300, and its client base expanded 400% The firm launched AmpliFi to help advisors
from to more than 7,000. At the same time, the firm says, create podcasts and other content that appeal
it “prioritized diversity, equity and inclusion initiatives … to clients and prospects, and to increase the
and increased gender diversity by more than 20%, with impact of this content via “micro-content” for
female leaders making up almost 40% of the company’s social media channels and related strategies; AmpliFi also
executive team.” aims to help advisors who lack in-house expertise or resourc-
es. As part of these efforts, FiComm formed partnerships with
Envestnet Qwoted to boost media contacts and coverage and with the
In 2021, co-founder and CEO Bill social-science research firm RDCL to better understand how
Crager published “The Intelligent the agency can best support a specific tier of advisors looking
Financial Life,” a whitepaper outlining his vision of the to push out their messages and content across different media
future of finance in which “every aspect of a client’s financial channels.
life” is incorporated into a single viewpoint,” the firm said. FiComm also offers clients an advisor education program
To make this happen, Envestnet says it works to build its that includes 12 months of coaching in video work, podcasting
services, tools and technology to help advisors “expand the and related content.
advice they can offer beyond traditional portfolio manage-
ment.” Its Insights Engine, for instance, reviews consumer FP ALPHA
and industry data to provide recommendations for advisors FP Alpha’s platform lets advisors
and clients. upload client documents like wills,
Also, Envestnet integrated with Healthpilot for simpler trusts, tax returns and insurance policies, quickly summarizes
Medicare-plan selection via the merger of health insurance data and identifies specific planning issues, as well as how to
coverage and cost estimates. Its Insights Engine provides address them. The platform, which leverages AI learning and
actionable information on how clients may benefit from some 40 experts across 16 financial planning disciplines, is
annuities, while its Trust Services Exchange gives advisors integrated with CRM providers such as RedTail, Salesforce,
the ability to use trust accounts for transferring of wealth Microsoft Dynamix and Wealthbox, along with MoneyGuide
across generations. Also, the Credit Exchange provides Pro and Riskalyze.
clients access to residential real estate and unsecured con- The firm says it rolled out Tax Snapshot, which gives advi-
sumer loans. sors a look at a client’s current tax return and “complements
the planning opportunities identified” by its platform, about
F2 Strategy a year ago. This “saves advisors hours of time through the
F2 Strategy saw that some firms were automation of reading financial documents including tax
finding it difficult to hire chief invest- returns and then identifying actionable insights from them,”
ment and technology officers in a timely manner and moved it explained. Plus, its Tax Snapshot reports highlight details
to provide them with an outsourced CTO option. Its retainer- on key tax areas, such as state-specific information, Roth IRA
based OCTO program aims to give small to mid-sized firms conversions, charitable deductions and qualified business
C-level oversight and management via fractional-share access income analysis.
and consulting services. Over the past year, the firm has
increased the size of the team working with OCTO clients to iCapital
23 from eight. These clients collectively managed over $65 The firm recently integrated two
billion in assets under management and served over 30,000 acquisitions: AI Insight, an online
investors as of this summer. alternative investment education and compliance platform,
In addition, F2 Strategy runs a proprietary research division and Axio Financial, a service provider to the U.S. struc-
that delivers intellectual and advisory-based research on tech- tured notes market. Last year, it also partnered with CAIA
nology and business issues impacting the registered invest- Association to launch AltsEdge, an educational initiative to
ment advisor, wealth, bank/trust and family office industries help advisors better understand alternative investments.
aimed at illuminating industry gaps and delivering insights to In addition, iCapital moved to lead a consortium focused
empower clients for better decision making, it says. on developing a distributed ledger-based solution for the

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