Page 32 - Investment Advisor - September 2023

retirement and other Products/services Companies ness owner. With a six-step rollout process, content library and on-
site workshops at MIT, advisors in the Dynasty Network received
nationwide an executive education to empower them to complete the transi-
Nationwide Retirement Institute introduced the tion from advisor to CEO. More than half of those who attended the
Diverse Market Thought Leadership Program on-site Advisor to CEO event at MIT followed up with a Dynasty
to bridge the financial gap of diverse and under- Relationship Manager for a personalized deep dive on the materi-
served communities. The program’s strategy is to accelerate and als covered and how it could be applied to their specific firm.
enable Nationwide Financial’s growth by influencing market
thinking through actionable insights and resources while promot- edelman Financial engines
ing protection strategies for life’s important moments. Edelman Financial Engines cre-
Nationwide Financial has also partnered with leading financial ates and distributes content to provide accessible and actionable
services organizations, associations and historically Black colleges advice for the financial topics that are weighing most heavily on
and universities to form the Financial Alliance for Racial Equity the minds of the population. A recent initiative is a radio show
whose mission is to increase racial diversity, drive greater equity and podcast called Everyday Wealth, hosted by personal finance
and foster inclusion within the financial services industry and the expert Jean Chatzky and Edelman Financial Engines planners.
communities served. FARE will provide Black college students The show covers a range of topics and strategies, such as wealth
and financial services professionals with direct access to executive management and generational planning, retirement income and
mentors at member firms, while also creating a new talent pathway tax-efficient investing.
for students at member HBCUs and leading financial services firms. In April 2023, EFE announced a research partnership with
George Washington University’s Global Financial Literacy
rIA/IAr Firms Excellence Center. The initiative involved the study of a new
financial counseling and education program called Fast Track to
Arnerich Massena Financial Health. The firm also launched an educational series
As an investment advisor, addressing the specific financial planning needs of under-repre-
Arnerich Massena considers educating and empowering clients to sented communities.
become better investors themselves as one of its most important
jobs. By educating clients, the firm can help them become more Great Lakes Wealth
comfortable with market gyrations, providing the foundation of Great Lakes Wealth offers goals-based
understanding that makes it possible to maintain rationality in the financial planning, asset and wealth
face of market challenges. During a particularly difficult 2022 for management solutions, and concierge-style client service to meet
investors, the firm’s Quarterly MarketCasts shared commentary the unique financial needs of clients of all sizes. Dewey Steffen, the
and overview each quarter. firm’s chief executive and chief investment officer, hosts a bi-week-
ly podcast, “What Dewey Do?” This offers advice and guidance on
Carson Group a wide range of financial topics, and features guest appearances by
In 2022, Carson Group launched its industry leaders. GLW has successfully engaged with its communi-
new Client Acquisition Engine, a full-funnel system to drive warm ty by holding quarterly seminars covering timely investment topics.
leads to some 140 partner advisor offices. The program starts with
a multimillion dollar annual digital marketing spend that drives Hightower
prospects into an advisor-matching experience. The new leads Hightower’s mission is “well-th.
are nurtured via automated email and SMS messages, then receive Rebalanced” — the idea being that true
multiple calls by licensed reps in Carson’s fully staffed Contact wealth is about more than dollars and
Center. The reps get a better understanding of prospect needs, cents. Financial advice is more than constructing portfolios; it
then match them with the right advisor by scheduling the prospect includes taking into account a person’s ambitions, dreams and
directly on the advisor’s calendar. For Carson partner advisors, sources of enjoyment in life. That’s why Hightower created four pil-
that means no more chasing down cold prospects who download- lars of the brand to reflect its focus on empowering its advisors and
ed a template. The advisor simply has to show up at the meeting. their clients to achieve true financial health and wellness: well-th
stories, health & well-th, financial literacy and community well-th.
dynasty Financial Partners As part of its well-th initiative, Hightower provides resources
Dynasty developed the year-long for its advisors through its Well-thy Conversations, webinars
Advisor to CEO program in partnership with Alliance Bernstein dedicated to sharing advice for advisors and clients in areas
and MIT Sloan School of Management to equip advisors moving where emotional health and wealth are inextricably linked. On the
into the chief executive role for the first time with an education to employee side, Hightower finds that its well-th initiatives have a
sharpen the leadership skills they will need to be a successful busi- big positive effect on retention and firm growth.

30 Investment AdvIsor September 2023 | thinkAdvisor.com