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IndIvIduALs                                      psychology and the field of human performance studies into invest-
                                                                    ing science. He oversees the firm’s globally diversified structured
                 Asset/Portfolio Management & Custodial Firms       funds, and leads the firm’s advisor and investor coaching initiatives.
                                                                      In 2017, Matson inaugurated The American Dream Experience,
                             John Berglowe, BnY Mellon | Pershing   a  coaching  initiative that  focuses  on  economics  and investing,
                             Over the last 12 months, John Berglowe has driven   engaging investors in a deep exploration of their financial futures.
                             the vision and execution of a redesigned investor   In 2022, the firm expanded the initiative to Canada through its
                             portal, which includes a mobile app. The new home   strategic alignment with a Canadian wealth management firm.
                             summary page gives investors easier views of net   Matson is the author of “Main Street Money: How to Outwit,
                 contribution information so they can see if the portfolio value changes   Outsmart & Out Invest the Wall Street Bullies.”
                 over time reflect investment gains, or new money deposited. Investors
                 can also set and track financial goals directly from the homepage.  Frank Pape, Frontier Asset Management
                   Berglowe recognizes the importance for Pershing to continue to   In the last 12 months, Frank Pape has published
                 offer the firms it serves options that can be turned on/off based on the   The  Frontier  2023  Advisor  Tax  Conversation
                 type of service they provide their investors. He focuses on improving   Guide, which is written not only for individuals
                 tools available through the platform, such as Digital Portfolios for   in the top tax bracket who can benefit from tax-
                 firms seeking a robo solution. He has also enhanced Wealth View,   smart investing, but also for the millions of middle class families
                 which provides investors with a multi-custodial picture of their   who can face significant taxes on investment earnings.
                 aggregated accounts held both with and outside Pershing.   The guide covers the basics of taxes that every advisor should
                                                                    be aware of. It also discusses how to identify tax-smart investment
                             Chelsea Ganey, Moran Wealth Management  opportunities — by understanding a multitude of tax forms; how
                             Chelsea Ganey is responsible for developing, commu-  to understand different types of return for taxable investors, both
                             nicating and executing the strategic plan and growth   pre and post-tax after tax returns; details on the tax efficiency of
                             of her firm. She is a first-generation graduate of Florida   different asset classes; and how to create tax assets from market
                             Gulf Coast University’s Lutgert School of Business, and   pullbacks through tax-loss harvesting and the top mistakes many
                 mentors both male and female college juniors and seniors at her alma   make in this area.
                 mater — many like her first-generation students — to ensure they have
                 the tools and advice they need to be successful. Ganey is co-founder of   Consulting Firms
                 Southwest Florida Women in Investment Management, which supports
                 diversity and inclusion and the advancement of local female leaders.   dave Alison, C2P enterprises
                                                                                Dave  Alison  is  the  founder  of  his  own  holistic
                             Melinda (Mel) Hightower, uBs                       wealth management firm and a founding partner
                             Melinda Hightower has been instrumental in pro-    of four national organizations based in Westlake,
                             moting  financial  inclusion  and  advancing  diver-  Ohio, including a training and coaching firm, two
                             sity in the financial sector. Under her leadership,   RIAs and a fiduciary-focused insurance marketing organization.
                             UBS released “Invest to Advance,” a report that   His  most  recent  innovations  include  the  Best  Interest  Annuity
                 delineated what the road to financial inclusion for multicul-  Screening process, which provides an objective five-layer analy-
                 tural investors looks like from the perspective of Black, Hispanic/  sis to evaluate insurance products in the best interest of clients;
                 Latino and Asian Americans. In February 2023, UBS committed $3   and The Tax Management Journey, a client process and advisor
                 million over three years to the Black Innovation Alliance to build   training program to close the industry’s gap between tax prepara-
                 a more inclusive entrepreneurial ecosystem for Black founders.   tion (recording past events) and financial advice. That led to the
                   Another initiative stemming from the “Invest to Advance” report   creation of the Tax Trilogy, which empowers advisors to deliver
                 was the rollout in August 2022 of a fellowship program with The   proactive tax-reduction strategies as part of a comprehensive plan
                 Fourth Floor, a market network dedicated to getting more women   with a systematic, scalable and proven approach to taxes.
                 on boards and cap tables of companies of all sizes, to support 50
                 Black, Indigenous and People of Color-founded preseed and seed-  nitin seth, Incedo
                 stage start-ups, as well as up to 120 diverse board candidate fellows.  Nitin Seth is responsible for the definition and exe-
                                                                                cution of Incedo’s strategy, creating and implement-
                             Mark Matson, Matson Money Inc.                     ing its vision and mission, and shaping an effective
                             Matson Money is an SEC-registered investment       organization culture. In 2023, Seth oversaw the T3/
                             advisor. Over the past three decades, Mark Matson   Incedo Data Readiness Report, a survey of some 40 C-suite execu-
                             developed  the  Matson  Method,  which  integrates   tives in the financial services industry. As part of the exercise, the firm
                             research in behavioral economics, finance, neuro-  developed a data maturity framework that scores and benchmarks



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