Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
'Annuity King' Gets 15-Year Sentence, Files Appeal
By Allison BellPhillip Roy Wasserman, convicted of defrauding insurance company investors, is set to begin serving time Feb. 23.
January 24, 2024
Senator Probes Medicare Plan Distributors on Marketing TacticsSen. Ron Wyden, the finance chair, wants to know how much leads cost and how users vet them.
January 23, 2024
Annuity Designer Annexus Sponsors Golfer Dylan WuWu, who went pro in 2018, has played in 62 PGA Tour events.
January 22, 2024
Even the Ultra-Wealthy Have Holes in Their Safety NetsCheckups can focus on planning objectives, policy verification and any changes in health or lifestyle.
January 18, 2024
Affluent Near-Retirees Need an Action Plan: Lincoln FinancialThe company's latest marketing campaign highlights such lasting pastimes as hiking, cooking and sailing.
January 17, 2024
'Annuity King' Faces Sentencing in Fraud CasePhillip Roy Wasserman was convicted of misusing $6.3 million invested in his startup and of evading taxes.
January 10, 2024
Barbara Eden to Help Market Life Insurance Policy AppraisalsThe 1960s icon will star in WeBuy75.com radio ads featuring the "I Dream of Jeannie" theme music.
January 04, 2024
12 Ways to Get Noticed by Your Ideal ProspectMany approaches have little or no cost other than the investment of time. It can be worth it.