Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Iowa Tops the List for Low-Cost Medicare Supplement Coverage
By Allison BellMonthly premiums for the least expensive Plan G policies available to that woman range from $78,65, in Iowa up to $278.25, in New York.
December 22, 2022
14 Steps to a Robust Marketing Plan in 2023One critical step: Make sure your website looks like you know what year it is.
December 22, 2022
Inflation, Life Expectancy, and the Loss of Betty WhiteA life settlement industry player looks at what rocked the world this year.
December 16, 2022
Foundation Finds Gaps in Support for the BereavedSome U.S. workers are not sure how their employers handle bereavement.
December 16, 2022
Prudential Ad Campaign Focuses on Cautious OptimismThe company is using the question "Now What?" to represent a mix of hope and worry.
December 15, 2022
15 Key Life, Health and Annuity Regulatory Stories of 2022, So FarUp till now, 2022 has been more a year of fixes than of masterpieces.
December 14, 2022
Don't Get Ripped Off By Social Media MarketingA veteran marketer runs the numbers.
December 13, 2022
The 8 Business Advantages of Getting a ReferralYou know referrals are great. Have you thought much about why?