Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
September 02, 2022
Life Insurance Awareness Month Arrives Amid COVID-19 LullOrganizers hope Roselyn Sánchez, the 2022 spokesperson, will appeal to Hispanic consumers.
August 23, 2022
Georgetown Team Posts Retirement Planning GuideAdvisors could use the questions in the guide to get conversations started with clients.
August 23, 2022
Faisa Stafford Steps Down From Life Happens CEO PostJohn Flatley is the outreach campaign organizer's interim CEO.
August 22, 2022
Help Retirement Plan Sponsors Measure and PlanFrom August through November, advisors can seize this opportunity to build relationships in the institutional market.
August 19, 2022
Better Service Means Better Retirement Security: Mutual of America's Brian SeverinThe Mutual of America marketing executive wants to help workers understand the importance of compound interest.
August 18, 2022
7 Worst States for Millennial ProspectingThe Census Bureau reports a 24% year-over-year increase in Americans' use of assets to pay bills.
August 12, 2022
Dental Insurance Giant Names a President: Executive ChangesSarah Chavarria will be president of Delta Dental of California. And Ash Brokerage has a new disability executive.
August 11, 2022
Help Retirement Plan Sponsors With Notice Delivery RequirementsWhen employers are wrestling with mailing lists, they might want to hear about a better way.
July 29, 2022
Bryan Hunsaker to Lead Integrity Marketing Contact Centers: Executive ChangesHunsaker will oversee about 3,000 contact center agents.
July 26, 2022
Consumer Interest in Asset Protection May Be FallingAllianz Life found that the percentage of survey takers interested in protected products is shrinking.