Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
October 24, 2022
How 30 Minutes on LinkedIn Can Help Advisors Stand OutThe Nassau Financial marketing chief says 90% of the agent profiles he sees need work.
October 15, 2022
The Q3 2022 Life, Health and Annuity Earnings Release DatesAnd five other questions for the third-quarter earnings release season.
October 13, 2022
Athletes May Live a Very Long Time in Retirement: Idea FileRonnie Kaymore has clients who sign giant contracts, and face big career risks.
October 11, 2022
Go Where the Hungry Fish AreTo make more sales, look for prospects who want your bait.
October 10, 2022
10 Healthiest U.S. Metro AreasIn these places, many people say their health is excellent.
October 10, 2022
The 10 Sickest U.S. Metro AreasIn these places, poor health may weigh on clients' and prospects' finances.
October 05, 2022
The Key to Attracting Clients Is Simpler Than You Might Think: Branding WhizAdvisors shouldn't knock themselves out trying to find a "hidden killer difference," Andy Nairn tells ThinkAdvisor.
October 03, 2022
Life and Annuity Talking Points for the FallThe leaves are changing. So are some clients' and prospects' coverage needs.
September 20, 2022
Help Clients Reassess Their Life Insurance PoliciesOne reason: Some clients may still list ex-spouses as their primary beneficiaries.
September 20, 2022
Retirement Income Planning? What's That?What some participants in a new Kiplinger's-Athene survey said about their retirement strategy might surprise you.