Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
January 17, 2023
The Millennial Generation and the Changing of the Life Insurance Industry.Are millennials different? A longtime marketer weighs in.
January 12, 2023
How to Walk the Social Media Tightrope: Doug WilberThe CEO of a digital communications firm talks about the balance between being authentic and remembering the firm brand.
January 11, 2023
Will Secure 2.0 Increase Long-Term Care Insurance Sales?One provision in the law will allow people to tap individual retirement accounts or 401(k) plans to pay for LTCI coverage.
January 05, 2023
Iowa Tops the List for Low-Cost Medicare Supplement CoverageMonthly premiums for the least expensive Plan G policies available to that woman range from $78,65, in Iowa up to $278.25, in New York.
January 05, 2023
Fraternal Life Insurer to Help Members Update SkillsForesters will offer up to 375 education and training grants per year.
December 28, 2022
8 Trends That Will Reshape Wealth Management in 2023Advisors who embrace these trends will be well-positioned to thrive and add new clients.
December 22, 2022
14 Steps to a Robust Marketing Plan in 2023One critical step: Make sure your website looks like you know what year it is.
December 22, 2022
Inflation, Life Expectancy, and the Loss of Betty WhiteA life settlement industry player looks at what rocked the world this year.
December 16, 2022
Foundation Finds Gaps in Support for the BereavedSome U.S. workers are not sure how their employers handle bereavement.
December 16, 2022
Prudential Ad Campaign Focuses on Cautious OptimismThe company is using the question "Now What?" to represent a mix of hope and worry.