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PRODUCTS, PROGRAMS & SERVICES                   ing proprietary analytics capabilities on risk and perfor-
                                                                   mance that augment firms’ and advisors’ ability to manage
                                    American   Portfolios  Financial  client relationships, construct portfolios and execute trades
                                    Services, at the onset of the pan-  and to evaluate the performance of their own enterprises in
                                    demic, implemented its business   aggregate. The firm’s white-labeled Investor’s Application,
                                    continuity plan to ensure no inter-  available via the web and mobile, provides clients with 24/7
                ruption of services and operations within the BD’s home   access to their portfolios through a customizable, interactive
                offices and at the firm’s more than 400 affiliated branch   and intuitive experience.
                offices. Ninety-five percent of home office employees were
                able to work remotely throughout 2020 and into 2021 due to                IncomeConductor’s retirement
                its cloud-based technology. Remote working also enabled AP                income  platform  provides  daily
                to bring its family of affiliated advisors and their support staff        plan  performance  updates,  seg-
                more value-added opportunities and content from the firm’s   ment analytics, business intelligence that supports plan
                business partners via teleconferencing and webinars, as well   reviews, one-click reporting and automated alerts to help advi-
                as  the  firm’s  first-ever  virtual  national  conference,   sors manage hundreds of client plans without having to add to
                Connections 2020.                                  staff. During the pandemic, IncomeConductor aided advisors
                                                                   with webinar meeting applications. Its dynamic plan editor
                                    Brentmark, which provides financial   allows advisors to quickly change plan assumptions and illus-
                                    and educational institutions and   trate the effect of those changes on a client’s income plan dur-
                government  agencies  with  software  for  estate  planning  and   ing a meeting. In March, IncomeConductor became available
                charitable giving, rolled out its first web application in 2020.   on the SEI Wealth Platform, enabling independent advisors
                The Estate & Charitable Planner LIVE, which is made up of   that use both platforms to connect their clients’ underlying
                some 125 modules and combines its Estate Planning Tools for   accounts and facilitate scale through automation.
                estate planning calculations and Charitable Financial Planner
                to help with complex planned giving calculations. It also pro-      La Meer built the Grace suite of cloud-
                vides the most current calculations to advise in clients’ best      based web tablet mobile solutions for
                interests, from monthly applicable federal rates and federal        RIAs and BDs to facilitate operationally
                estate tax updates to other tax legislation changes. Brentmark   efficient, visible, transparent processes to empower client-
                has created a web application to avoid jeopardizing client data   facing staff and compliance-monitoring groups. The system
                security or compliance protocols that cloud solutions present.   enables them to choose the right products for each customer
                                                                   based on that client’s risk profile and to oversee each choice
                              CircleBlack’s portfolio management and   made. Grace’s integrated life cycle management of client and
                              performance reporting platform allows   compliance  addresses  four  Regulation  Best Interest obliga-
                              advisors to customize their tech stack, inte-  tions: disclosure, duty of care, conflicts of interest and compli-
                grating their choice of technology and custodial feeds into a   ance obligation. The system’s modular design allows
                unified digital marketplace. Over the past year, CircleBlack has   organizations to buy and pay for what they require immedi-
                developed new technology with which firms with their own   ately and as needed.
                infrastructure can access only the functions of the platform
                they need or select from other features, such as investor-based     NaviPlan by InvestCloud  in  2020  and
                views and themes, investment segment aggregations, and              into 2021 implemented several updates
                workflow upgrades  addressing  document  vaults  and  custom        to its platform, including new reports to
                alerts. Advisors pay only for the applications they want. The   support client estate planning needs and a new recommenda-
                firm recently hired a user interaction specialist to monitor   tion plan feature, which allows advisors to display different
                advisor and investor interaction with its tools and capabilities   strategic plan approaches to clients. In April 2020, NaviPlan
                while in development.                              made its client portal available at no charge to all advisors
                                                                   through December 2021 to facilitate client communications
                            d1g1t, a Canadian fintech platform, enables   during the pandemic. NaviPlan has entered strategic partner-
                            multi-family offices, RIAs and IBDs to holisti-  ships with health care analytics company Aviante to help advi-
                            cally manage client portfolios with institution-  sors more accurately address strategies for meeting healthcare
                al-grade analytics and risk management tools to get a   needs in retirement, and with MX, a financial data platform, to
                complete picture of clients’ progress toward stated mandates   improve account aggregation and data connectivity for advi-
                and the status of their own businesses. It does this by leverag-  sors using NaviPlan.



             32 INVESTMENT ADVISOR NOVEMBER 2021 | ThinkAdvisor.com
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