Page 47 - Investment Advisor October 2022
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Joel  Bruckenstein,  publisher  of  the   WHAT WENT WRONG?        er of Ferri Investment Solutions, tweeted:
                 Technology Tools for Today Technology   In a tweet on Sept. 2, Eric Balchunas,   “My take on the deal was that UBS wanted
                 Hub and  producer  of the annual  T3   senior  ETF  analyst  at  Bloomberg   a  direct  indexing  business  and  WF  had
                 Conference, responded to Iskowitz, say-  Intelligence, noted that there were “very   one. It was a hot market for direct index-
                 ing: “I agree that the culture clash and   little details given” by UBS or Wealthfront   ing and ESG a year ago [but] not anymore.”
                 the valuation made no sense from the   in their press release that day, so it was   UBS declined to comment on what
                 outset. I guess UBS came to the same   “not clear what exactly went wrong.”  the fintech experts and executives said
                 conclusions a bit belatedly.”       In response, Rick Ferri, CEO and found-  about the matter.


                 Cambridge Taps 3 Execs for New Roles


                 The shifts are “all about continuity of leadership,” said CEO Amy Webber.

                     ambridge said in mid-August that   of leadership for us,” she explained,   tion,  while  advancing  and  discovering
                 Cit has made organizational changes   adding: “Our goal is to remain inter-  new ways to meet ongoing needs.
                 to its executive structure that include   nally controlled, in charge of our own   •  Growth  and  Development
                 the  creation  of an  Office  of the  CEO.   destiny [and] keep Cambridge moving   (Vivacqua) will build strategic opportu-
                 As part of the shifts, Cambridge has   with the same culture, core values and   nities centered around organic growth,
                 realigned its business functions into   commitment that we’ve always had to   acquisitions, recruiting and relationship
                 three areas and named three execu-  our clients.”                   management, while it enhances and
                 tive  vice presidents as presidents:   Although  “I  have  no  intentions  of   expands the digital resources financial
                 Colleen Bell now heads Innovation and   going anywhere ... at north of $1.5 billion   professionals need.
                 Experience, Jeff Vivacqua leads Growth   [in yearly revenue], it’s probably time   • Advocacy and Administration
                 and Development, and Seth Miller is in   that  I  don’t  have  two  very  important   (Miller) will create an environment to
                 charge of Advocacy and Administration.  roles  and  I  hand  off  the  baton  on  one   help Cambridge associates and financial
                   The  Office  of  the  CEO will  be  led   of those roles,” Webber added. “If you   professionals succeed by managing inter-
                 by Cambridge President and CEO Amy   keep loving what you’re doing, which I   nal policies and controls while influenc-
                 Webber, who  became the  firm’s chief   certainly do, assuming that my health   ing and navigating industry rules and
                 executive officer in 2017 and was made   holds up or whatever, I plan to be here   laws impacting the firm’s business.
                 its president in 1998. She succeeded   for a really, really long time.”  The firm is “committed to continuing
                 founder and former CEO Eric Schwartz,   While “some of this is just preparing   the growth and success Cambridge has
                 who continues to serve as executive   for something that may never happen,   experienced over the past 40 years, and
                 chairman of the board of directors.  if something does, one or more of these   look forward to serving our financial pro-
                   The idea for having an Office of the   three [executives] or these three togeth-  fessionals and their clients across gen-
                 CEO was Webber’s, she said in an inter-  er,  I am  100% confident  ... they’ve got   erations for years to come,” Webber said.
                 view. “By creating the Office of the CEO,   this company. It’s in good hands. They   “We are fortunate to have experienced,
                 I am giving myself the ability to talk   can run it,” she said.     dedicated leaders and I believe this new
                 about strategy and the big picture with   “As we continue to navigate an evolv-  structure will be instrumental in fulfill-
                 someone other than myself or myself   ing landscape and prepare for the many   ing our purpose and future goals.”
                 and Eric,” she explained.         opportunities ahead, it is important that   Cambridge continues to be made
                   At the same time, she’s “bringing in   we position Cambridge with a leadership   up of two main businesses: Cambridge
                 three really talented leaders that have   structure that is strongly aligned with   Investment  Research  Advisors,  its
                 been with our company for a long time   our key business functions,” Webber stat-  large corporate RIA, and Cambridge
                 to that higher level, visionary discussion   ed in the firm’s official announcement.  Investment Research, an independent
                 earlier than we would normally do so,”   Each of the newly appointed presi-  broker-dealer that’s a member of the
                 Webber said, noting that Bell, Vivacqua   dents are responsible for the following:  Financial Industry Regulatory Authority
                 and Miller have each been with the   • Innovation and Experience (Bell)   and  the  Securities  Investor  Protection
                 company for over 10 years.        will focus on driving associate engage-  Corp. The company now manages about
                   This is also “all about continuity   ment and financial professional satisfac-  $150 billion in client assets.



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