Page 22 - Investment Advisor - September 2023

Financial & Investment Innovation

retirement and other Products/services Companies ETFs to the investment platform, House Views recommendations
and investable models, and weekly partner calls during which the
Morgan stanley investment team provides advice to Carson’s advisor partners.
Morgan Stanley Wealth Management
has introduced the GPT-4 solution powered by OpenAI that edelman Financial engines
analyzes and synthesizes large quantities of intellectual data in Edelman Financial Engines is
seconds and sends it to advisors in an easily digestible format. working with its leading 401(k) provider partners to make its Income
Designed specifically for and by Morgan Stanley with appropri- Beyond Retirement solution available to plan sponsors. IBR helps
ate controls, the solution empowers advisors and their teams to employees and retirees leverage the benefits and protections of their
ask internal questions and evaluate large amounts of the firm’s 401(k) plan, including institutional pricing, robust fund selection and
intellectual capital. As responses are developed exclusively from creditor protections, while helping the plan sponsor retain plan assets.
Morgan Stanley’s content library, direct links to resourceful docu- IBR offers portfolio management and financial planning through
ments are seamlessly included, providing further ease to advisors Edelman’s financial advisors to employees who are nearing retire-
and clients alike. As the solution receives inquiries and feedback, ment or have recently left the workforce. Those who need more
the output will be continuously refined for further accuracy. sophisticated services can be connected to a local financial planner.
IBR also offers near-retiree participants 55 and older a complimenta-
nationwide ry retirement checkup with an advisor with whom they can develop a
Nationwide has created the Capital Cost retirement income plan that addresses the complexity of retirement.
Comparison calculator, which helps advisors and
clients easily compare options for liquidity when a Integrated Partners
need for cash arises. The calculator is a product-agnostic tool that The Integrated CPA Alliance program
provides a side-by-side comparison of the costs associated with helps CPA firms launch a wealth-management division under their
liquidating investments and other common funding sources. The own brand that will generate a new line of recurring revenue.
tool uses inputs that reflect clients’ unique situation to compare Integrated’s “co-source” model creates a financial planning brand for a
the true cost over time of cashing out investments in their portfo- CPA firm to help grow the business, secure top talent and plan for suc-
lio, opening a home equity line of credit or accessing a securities- cession. Integrated Partners’ advisors are backed by in-house special-
backed line of credit using their nonretirement investments as ists, so they can deliver services to business owners and family office
collateral. The calculator enables advisors to illustrate the most clients, along with the mass affluent and retirees. In 2022, Integrated
cost-effective options for their client’s specific scenario. published “Optimizing the Financial Lives of Clients,” a book aimed at
CPAs looking to add wealth management services to their practices.
voya Financial
In 2022, Voya Financial introduced the myVoy- Keystone Global Partners
age personalized enrollment guidance digital experience, which gives Keystone Global Partners provides a
U.S.-based employees a complete view of their workplace benefits suite of services for its advisors and clients to optimize their
and savings. The app gives them a consolidated account view under focus on tax minimization, sophisticated investing and advanced
one login and the ability to connect other household accounts. It also financial planning. The firm recently launched an alternative
provides holistic financial wellness support, access to medical claims, investment portfolio reporting system and client portal, leveraging
personalized enrollment guidance, targeted nudges to help employ- Addepar and Mirador and incorporating custom tooling. It also
ees navigate different life stages and events, and the ability to refer introduced Personal Exit Advisory, aimed at guiding its presale
employees to a financial professional for more personalized advice. founders of venture-backed tech companies through their com-
pany sales and post-sale transitions. Services include advanced tax
rIA/IAr Firms planning, liquidity planning, optimization of compensation pack-
ages, and advocacy for founder clients during the sale process.
Carson Group
The Carson Group Investment Research IndIvIduALs
team has advanced the firm’s heretofore low visibility by deliver-
ing market insights and expanding the investment platform and Fintech/tAMP Platforms
resources for the firm’s more than 460 advisors across 37 states
who collectively manage $21 billion in assets. In about a year, the steven Brod, Crystal Capital Partners LLC
investment team has revamped and made highly visible Carson Steven Brod has pioneered an integrated alter-
Investment’s Research Content Hub. native investment platform for advisors. It’s a
The firm recently launched the Facts vs. Feelings weekly podcast one-stop solution for institutional private fund
on market-moving events. It also added a curated lineup of SPDR access that deploys a conflict-free manager selec-

20 Investment AdvIsor September 2023 | thinkAdvisor.com