Page 13 - Investment Advisor April/May 2023

Megan Hausmann, director of Advisory
Success at Apex, and Brian Morgan,
director of product for Orion. Apex and
Orion have worked together to create
an automated account opening solution
that’s paired with a financial planning
workflow process.
With Apex as the custodian, advisors
are able to send a link to clients and
prospects and have them provide some
basic information. Clients and pros-
pects then receive a financial plan that
features various model portfolios set
up by advisors or available via Orion’s
model marketplace, Communities. Next, “The number-one aspect that clients
accounts are opened and funded via
Apex technology and APIs, which are want from their advisor is that
integrated into Orion’s client portal.
According to Hausmann, this solu- the advisor understands them deeply.”
tion provides advisors with the ability
to expand their reach and work with —Daniel Crosby
smaller clients with asset levels typically
below their minimums. It also provides noted. To help advisors develop a better we couldn’t do this alone, so for each
advisors with a modern, digital experi- awareness of their clients’ needs, Crosby item we accomplished, we would help a
ence that can help them attract younger has created a number of new behav- stranger [complete] their own” dreams,
clients and advisors. ioral finance tools, including a broader too, Nemtin said.
way to discuss risk through a “3D risk Based on the group’s initial suc-
CROSBY, OTHER SPEAKERS questionnaire” and the “BeFi 20” client cess and notoriety for achieving highly
One of the big benefits of Orion’s 2020 assessment tool. unlikely goals — such as playing basket-
merger with Brinker Capital was the These resources are part of the ball with Barack Obama, being guests on
addition of Brinker’s focus on behav- recently launched Orion Advisor Oprah, delivering a baby and having a
ioral finance, led by popular psycholo- Academy, which offers financial profes- beer with Prince Harry — Nemtin and his
gist Daniel Crosby. Crosby, who is now sionals access to tools, templates and friends turned this project into a 10-year
Orion’s chief behavioral officer, is hav- behavioral finance research, as well as journey that ultimately became “The
ing a big influence on how Orion frames continuing education credits. Buried Life” series on MTV, as well as
its many technological capabilities. The Orion Ascent conference is also a book, speaking tour and documentary.
Crosby’s “Protect, Live, Dream” known for its non-traditional keynote For advisors working to help clients
approach aims to help investor clients speakers that bring fun and inspira- achieve their hopes and dreams, Nemtin
“bucket their money” in conjunction tion to advisors. Ben Nemtin, star of delivered a highly inspirational message
with various goals and provide them the MTV series “The Buried Life,” for focused on doing what you want to do
with better outcomes while provid- instance, recounted his experience of before you die — without hesitation. This
ing advisors with a robust toolkit to going through depression during col- was definitely one of the best keynotes I
enhance their client relationships. lege. He emerged from it after his have seen in a long time and a great way to
“Clients are 12 times less likely to go friends asked, “What do you want to do kick off the 2023 conference season.
to cash during market volatility if they before you die?”
bucket their accounts according to vari- This prompted him and his pals to Timothy D. Welsh, CFP, is president, CEO and
ous goals,” he said. write up a bucket list of 100 dreams founder of Nexus Strategy, a leading consulting
“The number-one aspect that clients they wanted to achieve. They hit the firm to the wealth management industry and
want from their advisor is that the advi- road in a borrowed RV to cross off as can be reached at [email protected] or
sor understands them deeply,” Crosby many activities as possible. “We knew on Twitter @NexusStrategy.

APRIL/MAY 2023 INVESTMENT ADVISOR 11