Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
What Stories Are They Telling About You?
By Sandy SchusselThe quickest way to kill referrals is to be a legend, in a bad way.
November 08, 2021
5 Steps to Making a Better Email IntroIncrease the chances of a positive outcome while making yourself look thoughtful.
November 02, 2021
Long-Term Care Advisors Keep Up the BattleLTCI issuers are now helping almost 300,000 Americans pay for care.
November 01, 2021
The Power of Your SignatureIf the pen can be mightier than the sword, maybe it can help with marketing.
October 29, 2021
Neil Sprackling to Return as LL Global ChairA Pacific Life executive will be the vice chair of LIMRA's parent.
October 18, 2021
Ladder Uses Cash to Promote Life InsuranceGoogle Trends numbers suggest Ladder might be doing especially well in states like Indiana and New York.
October 13, 2021
Increasing Sales: The Write WayAn author marketer looks at how he made a name for himself.
October 11, 2021
Know Your Sales FunnelA marketer makes the case that the path to better results starts with better analytics.