Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Direct marketing lead generation
By Allyn KramerDon't settle for prospects or making cold calls. Get people into your office who want what you can offer. Get leads. Many companies rely on lead generation for most, if not all, of their new business. When leads stop flowing, sales reps can go
May 28, 2006
Getting The LTC Business Back In GearIs the long term health care insurance industry stalled, or is it better than ever? It depends on how many sellable appointments producers have and ...
May 28, 2006
Getting The LTC Business Back In GearIs the long term health care insurance industry stalled, or is it better than ever? It depends on how many sellable appointments producers have and ...
March 06, 2006
Vaughan To Lead BISAMembers of the Bank Insurance & Securities Association have picked John Vaughan to be president-elect.Vaughan is president of BB&T Investment Services, a unit of BB&T ...
January 10, 2006
Pru CIO To Lead ACORDThe Association for Cooperative Operations Research and Development has designated Barbara Koster to be the group's new chair.Koster is chief information officer at Prudential Financial ...
January 10, 2006
Tech Executive To Lead Maryland DepartmentMaryland Gov. Robert Ehrlich Jr., a Republican, has appointed R. Steven Orr to serve as Maryland insurance commissioner.Orr previously was chief information officer at Universal ...
January 01, 2006
Five ways to generate more leadsIn a world of prospects, it's difficult to know where to start when developing leads. New Jersey-based estate planning attorney Gary Garland says, "Keeping business flowing is the Holy Grail of the estate planner." So how do advisors and
December 31, 2005
Five ways to generate more leadsIn a world of prospects, it's difficult to know where to start when developing leads. New Jersey-based estate planning attorney Gary Garland says, "Keeping business flowing is the Holy Grail of the estate planner." So how do advisors and