Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Improve your prospect pipeline
By Staff WriterKeep it clean. Develop a methodology for annotating key actions or tagging each lead as you work it. These annotations function as milestones that segment your prospects. This segmentation becomes key to observing and acting on leading indicato
July 01, 2008
Much Planning To DoOpen Kenneth Gronbach's website at www.kgcdirect.com and some surprising statistics blast across the top of the page. Every 8 seconds, one of the 78.2 million...
June 15, 2008
Medicare Advantage Growth Faces New HurdlesThe Centers for Medicare & Medicaid Services recently proposed a series of new marketing and sales rules for Medicare Advantage and Prescription Drug plans. The ...
June 11, 2008
End of boomer era in officeUnited Press International brought up an interesting point recently on its Web site. If Barak Obama were to be elected U.S. president come November, then...
June 10, 2008
Court Lets Pension Change Verdict StandThe U.S. Supreme Court has decided not to review AT&T Pension Benefit Plan vs. Call et al.AT&T Corp., San Antonio, Texas, was suing to overturn ...
May 28, 2008
Why it's wise to defy "conventional wisdom"More evidence of the folly of the follow-the-herd mentality. A fascinating read appears in a recent article from the Wall Street Journal about low profile...
April 10, 2008
How to pick an online lead serviceInsurance agents are like any other salespeople - they want great leads that they can turn into more sales. In the old, purely offline days of 10 years ago, the best customers tended to be the ones who were serious enough to seek out help first, not
April 09, 2008
How to pick an online lead serviceInsurance agents are like any other salespeople - they want great leads that they can turn into more sales. In the old, purely offline days of 10 years ago, the best customers tended to be the ones who were serious enough to seek out help first, not