Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Seven lead gen tips that work
By Daniel WilliamsWhat are you doing in these tough times to generate leads? I've enlisted the help of marketing specialist Jeff Dobkin to provide you with effective tips on lead generation. The following are Dobkin's latest lead gen tips that work: 1.
January 31, 2009
Five ways to make leads countWhen you meet a prospect for the first time, do you... A. Immediately launch into your presentation and extol the virtues of what you can do for him? B. Follow a script with questions specifically designed to draw out what is important to the
January 20, 2009
Obama chides boomers' for "petty grievances, false promises"Paul Briand writes on examiner.com that Obama's speech sought to do more than just separate the new president from the previous domestic and foreign policies....
January 06, 2009
Make lead generation work for youIn these tough times, making the most of lead generation can be a difference maker for financial advisors. I reached out to readers and experts recently and hit a gold mine in marketing guru Jeff Dobkin (the author of five books on direct marketing)
January 06, 2009
Make lead generation work for youIn these tough times, making the most of lead generation can be a difference maker for financial advisors. I reached out to readers and experts recently and hit a gold mine in marketing guru Jeff Dobkin (the author of five books on direct marketing)
December 28, 2008
Direct mail tips for your marketing planThe most valuable single sheet of paper you can create in marketing is a press release. You should be sending them every month. If you have trouble writing copy, start scribbling and cross out your first sentence - or paragraph. This
December 01, 2008
Surfing for seniorsIt's no secret: one of the fastest growing demographics these days is adults aged 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
November 30, 2008
Surfing for seniorsIt's no secret: one of the fastest growing demographics these days is adults aged 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to