Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
High-Income Retirement Savers Still in a Post-Pandemic Slump
By Allison BellFor the top 5%, post-tax, inflation-adjusted income is 1.7% lower than it was before everything changed.
August 29, 2024
Insurers, Agents Speak Up for Life Insurance Awareness MonthHoping a crowdfunding plea works is not a good way to protect loved ones, campaign organizers say.
August 20, 2024
Here's Why Consumers Accept Hikes in Long-Term Care Insurance RatesStudy participants were willing to pay more if they felt well-informed and in control of the process.
August 15, 2024
Long-Term Care Costs Emerge as a Top Issue for Older AmericansThe results show what election candidates courting voters over 50 should talk about, researchers say.
July 31, 2024
5 Trends in Today's Annuity Market: EquitableExecutives with the insurer see their relationship with agents and advisors as a shield against RILA market invaders.
July 08, 2024
Lighthouse Acquires Harbor Life Settlements WebsitesMichael Freedman, the CEO, says the deal will boost his firm's lead-generation capacity.
July 03, 2024
5 Things to Know About the Global Life High-Net-Worth MarketA Manulife exec recently talked about reaching the wealthy, the ultra-wealthy and "millionaires next door."
June 27, 2024
12 States With Biggest Estate Tax BillsNew IRS data could help financial pros find potential demand for life insurance and estate planning.