Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
August 15, 2024
Long-Term Care Costs Emerge as a Top Issue for Older AmericansThe results show what election candidates courting voters over 50 should talk about, researchers say.
July 31, 2024
5 Trends in Today's Annuity Market: EquitableExecutives with the insurer see their relationship with agents and advisors as a shield against RILA market invaders.
July 08, 2024
Lighthouse Acquires Harbor Life Settlements WebsitesMichael Freedman, the CEO, says the deal will boost his firm's lead-generation capacity.
July 03, 2024
5 Things to Know About the Global Life High-Net-Worth MarketA Manulife exec recently talked about reaching the wealthy, the ultra-wealthy and "millionaires next door."
June 27, 2024
12 States With Biggest Estate Tax BillsNew IRS data could help financial pros find potential demand for life insurance and estate planning.
June 26, 2024
10 Most Expensive States for C-Section BirthsIn some places, the cost of coming into this world is enough to make a baby cry, even more.
June 20, 2024
How to Fix Holes in Your Digital Marketing and Do SEO the Right WaySnappy Kraken CEO Robert Sofia reveals advisors' biggest mistakes and the best way to drive referrals, according to research.
June 17, 2024
12 Ways to Find Money in MotionLife is full of events in which your clients, or their friends, might find themselves needing financial advice.
June 17, 2024
Annuity Owners Face Online Information GapOnly 5% of survey respondents told Nationwide they were happy with the amount and quality of information available.
