Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How to get others to care about your message
By Maribeth KuzmeskiIt's a demonstrated fact: Connecting first leads to greater profitability.
July 14, 2014
The 4 pillars of your final expense businessFinal expense insurance is more needed than ever but you must have the right lead system in place in order to succeed.
July 11, 2014
How Advisors Dodged ’08 Meltdown: FA Insight StudyCongratulations, advisors. The years since the financial crisis were a struggle, but you made it work. FA Insight has the numbers to prove it.
June 12, 2014
How to use referral events to meet high-level prospectsRead some examples of how to use referral events to produce great quality introductions that result in new clients.
June 07, 2014
The secret to successful email marketing campaignsBefore you hit send on your next email marketing campaign, test it on a small portion of your list to make sure it will accomplish your objectives.
May 27, 2014
33 Cold Call Truths You Need to Know: Bill GoodBefore picking up the phone to acquire prospects, read this list.
May 12, 2014
The 2014 IA 25 on the Next Generation of Advisors and ClientsAdvisors and their clients are aging together. What does that mean for the industry?
April 29, 2014
Who is the Sandwich Generation? [infographic]Among adults in their 40s and 50s with incomes of $100k or more, 43 percent have a living parent age 65 or older and a dependent child.