Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Gen X, Y Hungry for Advice, but Advisors Don’t Satisfy
By Danielle AndrusYounger investors are more likely to feel their advisor isnt really working for them, according to a report from Market Strategies International.
January 13, 2014
How to measure your marketing ROI in B2BFor those leads where you can identify the prospect, you can easily calculate the costs of qualification and closing.
January 04, 2014
The 6 Ds of customer serviceFollow these steps to develop a great customer-centric culture.
January 02, 2014
Why Millennials really mattered in 2013To understand them is to know how to sell to them.
December 23, 2013
Flu leads airline to cancel 24 flightsBoth pilots and flight attendants called in sick.
December 11, 2013
5 reasons your opportunity stalledHere are some pointers on how to prevent it from happening again in the future.
December 10, 2013
Top 10 email marketing tipsEmail may not be the hottest new marketing technique. But done right, it can still be a valuable weapon in your marketing arsenal.