Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Gen X, Y Hungry for Advice, but Advisors Don't Satisfy
By Danielle Andrus, Janet LevauxYounger investors are more likely to feel their advisor isn't really working for them, less likely to recommend their advisor to someone and more likely to spread their assets among multiple advisors, according to a report from Market Strategies International, a global market research firm.
January 20, 2014
50 best ways to generate leads: 41-50Network with your network. Narrow your focus. And don't just get an introduction get the right introduction.
January 13, 2014
How to measure your marketing ROI in B2BFor those leads where you can identify the prospect, you can easily calculate the costs of qualification and closing.
January 04, 2014
The 6 Ds of customer serviceFollow these steps to develop a great customer-centric culture.
January 02, 2014
Why Millennials really mattered in 2013To understand them is to know how to sell to them.
December 23, 2013
Flu leads airline to cancel 24 flightsBoth pilots and flight attendants called in sick.
December 11, 2013
5 reasons your opportunity stalledHere are some pointers on how to prevent it from happening again in the future.