How to write a great B2B video script (Part 2)
By Joanne BlackKeeping your video brief and having a professional do the voiceover will help you gain credibility.
August 10, 2015
Morningstar: 361 Capital's Florence on the Role of Liquid AltsTom Florence discusses the risk management role of liquid alternative mutual funds in your clients' portfolios.
August 10, 2015
Morningstar: Vanguard's Yones on Dealing With 'Product Inundation'Doug Yones speaks of how advisors can deal with "product inundation," how to conduct due diligence on those products, and how advisors can counteract "home market bias" to "truly diversify" client holdings internationally.
August 10, 2015
Morningstar: SSGA's Mazza on ETF InnovationWith so many available funds, is innovation in the ETF space over? Dave Mazza of State Street answers the question.
August 04, 2015
How to write a great B2B video scriptTrue or false? Videos receive 100 percent greater engagement on Facebook than other types of posts.
July 27, 2015
SMA Manager of the Year Richard Alpert on Finding the Best Dividend-Paying StocksIn building its award-winning Dividend Growth portfolio, Alpert and the Raub Brock team look not just for dividend-paying large caps, but also increasing revenues and net income.
July 27, 2015
SMA Manager of the Year Todd Solomon on Building a 'SWAN' PortfolioWe want to make sure we are a true mid-cap product so that we don't overlap with another manager in the [client's] portfolio that may be a large-cap manager, says Solomon, portfolio manager for Congress Asset Management's Mid-Cap Growth SMA.
July 25, 2015
SMA Manager of the Year Kera Van Valen on Defining 'Shareholder Yield'The portfolio manager for Epoch Investment Partners' award-winning Global Equity Shareholder Yield SMA explains how the firm calculates an ADR's 'Shareholder Yield.''