Marketing Technology
Get the latest news and insights about marketing technology used by financial advisors and throughout the financial services industry.
November 15, 2019
Hearsay Systems Launches New Compliance Consulting ArmHearsay Compliance Advisory Services aims to help financial services firms comply with rules like Reg BI and FINRA's new advertising rule.
November 15, 2019
3 Ways Advisors Can Produce Better WebinarsDone right, a webinar can provide value for your audience while teaching you a lot about them.
November 07, 2019
RIAs Lag Other Advisors in Social Media Use: StudyBD and wirehouse reps use social media more frequently and see it as a more valuable business-building tool than do RIAs, American Century found.
November 07, 2019
Hearsay CEO Clara Shih Cheers SEC's Modernizing of Ad RulesSEC updates will help advisors promote themselves "through channels and mediums that people actually use," Shih told ThinkAdvisor.
November 06, 2019
Advisors Are (Mostly) Upbeat About the Future: SchwabThe vast majority of advisors expect continued industry growth, according to Schwab's latest Independent Advisor Outlook Study.
November 05, 2019
Charles Schwab: 'I Hated Commissions'Schwab's chairman and founder tells Impact attendees why the company killed trading commissions and what may lie ahead.
November 04, 2019
SEC Issues Plan to Modernize RIA Ad RulesThe plan would allow for testimonials, endorsements and third-party ratings in some marketing materials.
October 30, 2019
eMoney Planning Tool Now on TD's RIA PlatformAdvisors working with TD Ameritrade Institutional can gain easy access to client statements and forms with the eMoney Vault.
October 29, 2019
Why Client Feedback Is Key for Hitting Tech GoalsDon't assume you know how clients use, or even like, your technology. Instead, ask them and adapt.
October 17, 2019
Schwab to Allow Trading of Fractional Shares: ReportThe move suggests other shifts by the brokerage firm as it seeks to add younger investors to its client base, one industry watcher says.