Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Case study: How I got a 364 percent ROI on Snapchat
By Bradley FlowersA new Snapchat feature allows you to design creative and effective marketing campaigns with minimal investment.
August 25, 2016
Make yourself an authorityIt will take a savvy online strategy to capture new leads, and thats where an effective digital marketing campaign can work for you.
August 19, 2016
Building the foundations of your digital marketing: 5 componentsOnce the foundations of your digital marketing strategy are in place, you can focus on driving traffic back to your insurance brand.
August 17, 2016
Hearsay Launches New Social Media Tool for AdvisorsThe platform tracks client communications, suggests steps for advisors to take and gives broker-dealers data for building best practices.
August 03, 2016
New Scottrade Tool Will Comb Social Media for Market MoversScottrade has partnered with social media analytics company Contix to track social media posts as a way for traders to identify financial events early.
August 03, 2016
What DOL Fiduciary Rule Means for Your Digital MarketingYou can tap into investors' desire for an advisor who puts their interests first through your marketing.
July 29, 2016
Why Advisors Should Care Who Clients Follow on TwitterInvestors following social media can quickly form opinions that lead to actions that might not necessarily be to their advantage.
July 21, 2016
3 Ways Advisors Can Raise Their Social Media GameWorried you don't have enough unique content to run on your social media channels? You actually do, following these steps.