Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Advisor, make that call!
By Kerry JohnsonIt's easy to get on the phone and make that call if you follow these easy steps.
July 19, 2011
6 more e-newsletter mistakes advisors should avoidHere are six more tips to make your e-newsletter a must read.
July 18, 2011
Advisors: What's your hook?The most effective approach is to identify a potential problem a prospect may have and offer a solution.
July 15, 2011
V is for VideoTwo things that have proven a little difficult for the life, health and financial planing industries to wrap its collective head around is a) how ...
July 15, 2011
V is for VideoTwo things that have proven a little difficult for the life, health and financial planing industries to wrap its collective head around is a) how ...
July 14, 2011
Create a 'branding one sheet' to acquire more referralsCreating a branding one sheet can be done quickly and easily. We have seen this become the main printed collateral of some firms to acquire more referrals. And I think we all could use a few more referrals these days!
July 13, 2011
6 e-newsletter mistakes advisors should avoidDo you send out an e-newsletter? If so, this first half of the MarketingSherpa's "Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes," contain some poignant advice.
July 13, 2011
Out of Sight is Out of MindIf you don't have deliberate (and creative) ways of staying in touch and reminding prospects and clients that you're a valued resource, they won't call you.