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11.23

NEW THIS MONTH @ THINkAdvISOr.cOM TechcenTer live evenTs web exTras direcTories blogs

Nitrogen Unveils Platform Updates at Fearless

going to be used for parts of the lead
tool, particularly relating to how we can
take some of that unstructured data that
might come from a client and turn it into
structured data about their accounts and
holdings,” Klein told ThinkAdvisor.
but, he said, “it’s probably more of
a machine-learning application” than
generative AI to “take data signals about
lead movement and kind of elevate next-
Nitrogen unveiled platform enhance- tax drag and a new full-screen mode that best action with certain leads.”
ments at the Fearless Investing Summit it said will help advisors more effectively
held in early october in miami, with high- tell their stories. Fearless Facts
lights including Lead management soft- “All the Portfolios upgrades are avail- This year’s Fearless conference was
ware, expected to ship in 2024. The com- able today,” Nitrogen Ceo Aaron Klein attended by more than 900 industry
pany said the software will use artificial told reporters at an online briefing held professionals from wealth management
intelligence-driven predictive analytics to during the firm’s conference. He added firms ranging from solo advisors to
help advisors turn leads into meetings. that a “refreshed” version of reports will ensemble practices to scaling mid-
The leads will be provided to advisors be “arriving alongside the brand new” market firms to strategic enterprises with
from key integration partners that include report builder that allows advisors to over 1,000 advisors, Nitrogen said.
FmG, Snappy Kraken and White Glove, mix and match report elements in the In comparison, the company said that
with two-way sync of customer relation- order they choose and build one-click more than 1,000 firm executives, advi-
ship management solutions from compa- templates for easy report generation. sors and industry influencers attended
nies including redtail (acquired by orion They will ship through this last quarter Fearless in 2022. Nitrogen announced
Advisor Solutions last year), Salesforce of 2023 because it “takes time for printed that Fearless 2024 will be held oct.
and Wealthbox. reports to go through” Financial Industry 23-25 in Nashville, Tennessee.
Nitrogen, which changed its brand regulatory Authority and enterprise firm The firm held its gathering in miami
name from riskalyze in may, made clear review and get released, he said. about three months after it entered into
that it’s targeting the platform updates a strategic alliance with FmG to offer
at solo advisors, ensemble firms, scaling Generative AI advisors a solution that integrates the
mid-market firms and large wealth man- Nitrogen AI, its virtual marketing content email marketing and website creation
agement enterprises. assistant tool that Klein noted went live capabilities of the FmG digital marketing
Among the other platform updates earlier this year, is embedded into the platform with the risk alignment, finan-
announced at Fearless, Firmwide firm’s Advisor marketing Kit, and the cial planning, proposal generation and
Controls will allow firms to tailor their tool has been available to elite, Ignite client engagement tools of the Nitrogen
Nitrogen experience across all their and Ultimate plan users since its rollout Growth Platform.
advisors when it comes to setting risk in may. The integration provides joint custom-
objectives, market assumptions, drift As of Aug. 16, it had been implemented ers of the two companies with a scal-
parameters, and to control users and by over 500 customers for emails, social able process for acquiring new clients,
boosting client satisfaction, retaining
posts and blog content, “significantly
data sharing.
Adobe Stock ence, meanwhile, features the addition augmenting advisors’ marketing efforts,” clients and driving organic growth, the
The company’s new Portfolios experi-
firms said in a joint announcement in
according to the company.
of heat maps illustrating risk and reward,
“I would say that generative AI is
late June. —Jeff Berman
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November 2023 Investment AdvIsor 1