Page 24 - Investment Advisor July/August 2023

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What’s next?
Keeping pace with AI’s quick develop-
ment can pose a challenge for inves-
tors. “It’s hard to even say month
over month where it’s going,” Armour
said. “I feel like so much happened
last year in terms of AI that even
just deciding who is at the forefront
can be extremely challenging and
ever-changing.”
The AI gold rush, however, is cen- “The challenge I think is trying to find out as
tered more on individual companies
rather than funds now, according to an investor whether you want to be investing
Nadig, who said the big ETFs won’t nec-
essarily capture the big moves. in the picks and the shovels or put money
Smaller companies that people may behind the prospectors who will use the
not be as familiar with are “where more
of the interesting stuff is getting done,” picks and shovels or the companies doing the
Nadig said, noting some firms are try-
ing to wedge AI into business processes research to find the gold.”
now and help make companies more —Dave Nadig
profitable this year.

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