Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
September 06, 2023
Northwestern Mutual Fined in N.H. Over Marketing EmailsAgents in New Hampshire sent misleading emails to prospects, some of whom lived out of state, regulators said.
September 01, 2023
Honor a Loved One for Life Insurance Awareness MonthBarbara Pietrangelo, Life Happens' chair, says single parents will be a focus of this year's campaign.
August 25, 2023
California Warns Against Dishonest Marketing Tied to Long-Term Care ProposalThe state says basing promotions on a program that does not exist is deceptive.
August 24, 2023
Bankers Life and CNO Raise $407K for Alzheimer's AssociationAgents and employees have seen what dementia does, CNO's Scott Goldberg says.
August 17, 2023
Carol Harnett, Council for Disability Awareness President, DiesHarnett helped insurers promote the idea of insuring workers' ability to earn a living.
August 15, 2023
Life Settlement Firms Wrestle for Your Clients' PoliciesOne has added a policy owner self-service site. Another is highlighting advisor compensation.
August 01, 2023
Nationwide Maps Consumers' Long-Term Care Insurance ConfusionMany consumers who claim to have LTCI coverage confused it with health or disability insurance.
July 27, 2023
8 Local Influencers You Need to KnowKnowing the right people means your name could be at the top of the list when an individual asks for advisor referrals.
July 18, 2023
Offering Multiple Product Versions May Discriminate, N.Y. Official WarnsAdrienne Harris, the state's superintendent, said insurers have to make their product menus fair.
July 13, 2023
MassMutual Adds an Annuity Cushion for the AnxiousThe company put a Cboe Vest buffer fund on the investment options menu.