Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
January 20, 2009
Obama chides boomers' for "petty grievances, false promises"Paul Briand writes on examiner.com that Obama's speech sought to do more than just separate the new president from the previous domestic and foreign policies....
January 06, 2009
Make lead generation work for youIn these tough times, making the most of lead generation can be a difference maker for financial advisors. I reached out to readers and experts recently and hit a gold mine in marketing guru Jeff Dobkin (the author of five books on direct marketing)
January 06, 2009
Make lead generation work for youIn these tough times, making the most of lead generation can be a difference maker for financial advisors. I reached out to readers and experts recently and hit a gold mine in marketing guru Jeff Dobkin (the author of five books on direct marketing)
December 28, 2008
Direct mail tips for your marketing planThe most valuable single sheet of paper you can create in marketing is a press release. You should be sending them every month. If you have trouble writing copy, start scribbling and cross out your first sentence - or paragraph. This
December 01, 2008
Surfing for seniorsIt's no secret: one of the fastest growing demographics these days is adults aged 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
November 30, 2008
Surfing for seniorsIt's no secret: one of the fastest growing demographics these days is adults aged 60 and over. For marketers, the question is how to reach them effectively. Will a mix of traditional methods such as print ads or direct marketing be enough to
October 01, 2008
Getting an edge from lead generationAs an advisor you're always looking for that edge on the competition and you can find that through the effective use of lead generation. If you are an advisor already utilizing lead gen, have you asked yourself the question: are the leads you
September 30, 2008
Getting an edge from lead generationAs an advisor you're always looking for that edge on the competition and you can find that through the effective use of lead generation. If you are an advisor already utilizing lead gen, have you asked yourself the question: are the leads you
September 30, 2008
Finding your centers of influenceQ. I need to increase the number of leads and create a better quality of leads to help my closing ratio and productivity. Can you provide advice to help achieve this? A. A LIMRA survey of successful agents indicated that two of the best ways to
September 04, 2008
Boomers and brands91%: Percentage of boomers who want more value from a brand when they're considering a switch. $514: Average amount boomers spend per month on...