Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Tweets Explained
By Bill GoodFor some months, I've been taking a close look at the social networking sites to learn enough to advise my clients how to control...
September 01, 2009
Top lead generation mistakesIn a blog post on Eyes on Sales, John Doerr outlines 10 ways you may be misdirecting your marketing dollars when trying to increase your lead generation.
September 01, 2009
Prospecting for 'Hots'There are three foundation stones necessary to sustain any serious effort to add new clients. Ignore one of them, and your efforts will fail, sooner...
August 31, 2009
Top lead generation mistakesIn a blog post on Eyes on Sales, John Doerr outlines 10 ways you may be misdirecting your marketing dollars when trying to increase your lead generation.
August 31, 2009
Quantity versus qualityThe age-old debate: Is one truly more important than the other? For sales professionals, the answer is unequivocally NO! Quantity AND quality are both important if you want to succeed.
August 12, 2009
Downs To Lead AAAThe executive committee of the American Academy of Actuaries has made Mary Downs the group's permanent executive director.
August 01, 2009
Apply a generational lens to financial planningFor financial advisors, the most important designations in American society don't fall along income, racial, religious, education or even gender divides--they're generational.
July 31, 2009
Apply a generational lens to financial planningFor financial advisors, the most important designations in American society don't fall along income, racial, religious, education or even gender divides--they're generational.