Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
How to be "direct" in your marketing - Part 1
By Amy KennelWhat are the differences between advertising and direct marketing? Understanding the answers to this question can help you increase your response rates.
February 16, 2010
More dead than aliveClogging up a sales pipeline with prospects that are going nowhere is self-destructive.
February 16, 2010
More dead than aliveClogging up a sales pipeline with prospects that are going nowhere is self-destructive.
February 01, 2010
Cover Story: Invest Globally, Advise LocallyAdvisors operate in a worldwide sphere when it comes to planning for clients, and over the past year, investment globalization has been the place to...
January 27, 2010
Boomers own half of BritainMembers of the post-war "baby boom" generation own almost half of all the peronal wealth in the country, according to London's Telegraph newspaper. People under 45,...
January 01, 2010
Bridging the generation gapMarketing to prospective clients is tricky business, especially when pursuing clients of a different generation.
January 01, 2010
More dead than aliveDo you hold on to old leads and prospects that are extremely aged,
January 01, 2010
50 Best Ways to Generate LeadsFrom talking to advisors, I often hear that "lead generation" is a talent they have, but one in which they could continue to develop. Well, worry no more.