Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
December 20, 2009
The Evolution of Automated Underwriting Software Systems1st Generation: These are black box systems which were probably enforced/encouraged on an insurer's underwriting team to ensure consistency as well as a bare minimum standard of underwriting decision making.
December 09, 2009
Five reasons lead generation companies can helpUsing an outside company to do lead generation work is one thing that can free you up to do what you do best--sell.
December 09, 2009
Five reasons lead generation companies can helpUsing an outside company to do lead generation work is one thing that can free you up to do what you do best--sell.
December 01, 2009
More Tweets ExplainedAs I mentioned in my last column, I have begun tweeting. I did it in part because I like it, but more so, I...
November 19, 2009
Marketing: Bridging the generation gapMarketing to prospective clients is tricky business, especially when pursuing clients of a different generation. For the senior market, this means understanding what makes them tick and applying that knowledge to your sales plan.
November 19, 2009
Marketing: Bridging the generation gapMarketing to prospective clients is tricky business, especially when pursuing clients of a different generation. For the senior market, this means understanding what makes them tick and applying that knowledge to your sales plan.
November 17, 2009
Lead generation: Make your leads countAs we wrote in an earlier news item the January issue of Senior Market Advisor magazine will showcase a new annual feature: the "50 Best Ways to Generate Leads."
November 17, 2009
Lead generation: Make your leads countAs we wrote in an earlier news item the January issue of Senior Market Advisor magazine will showcase a new annual feature: the "50 Best Ways to Generate Leads."
November 11, 2009
Lead Generation: Your input is welcomeFor the January issue of Senior Market Advisor magazine, we will showcase a new annual feature: the "50 Best Ways to Generate Leads." We would like some of your ideas.
October 26, 2009
5 Tips for gaining solid leadsHow do you generate quality leads in the face of declining prospects? Here are five sure-fire ways to get you noticed when courting new clients.