Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Compliance and lead generation cards
By Steven McCartyTo protect consumers, the Maine Bureau of Insurance recently published a bulletin with guidance on the proper use of lead cards.
June 29, 2015
How to Cold Call With PrecisionMost of the cold calling done in this industry could be called mass cold calling. But there is another way.
June 27, 2015
Sales presentation blunders to avoidYour presentation is vital to your overall sales success. These common errors detract from your message.
June 22, 2015
Is it a lead, a prospect or an opportunity?Which category does your contact occupy? Each requires its own approach, so it helps to know what youve got.
June 20, 2015
Are your metrics all wrong?Instead of obsessing over the bottom line, pin your metrics to sales activities you can measure and teach.
June 19, 2015
Are you the only one who knows the answer?Your referral sources arent mind readers, so dont expect them to know what your ideal client looks like.
June 16, 2015
Millennials: Ignore them at your perilFiguring out how to serve the now-largest of the generations is worth it.
June 16, 2015
Millennials: Ignore them at your perilFiguring out how to serve the now-largest of the generations is worth it.