Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Go Where the Hungry Fish Are
By Sandy SchusselTo make more sales, look for prospects who want your bait.
October 05, 2022
The Key to Attracting Clients Is Simpler Than You Might Think: Branding WhizAdvisors shouldn't knock themselves out trying to find a "hidden killer difference," Andy Nairn tells ThinkAdvisor.
October 03, 2022
Life and Annuity Talking Points for the FallThe leaves are changing. So are some clients' and prospects' coverage needs.
September 20, 2022
Help Clients Reassess Their Life Insurance PoliciesOne reason: Some clients may still list ex-spouses as their primary beneficiaries.
September 20, 2022
Retirement Income Planning? What's That?What some participants in a new Kiplinger's-Athene survey said about their retirement strategy might surprise you.
September 19, 2022
10 States With the Highest Super Earner CutoffsTo rank in the top 5%, households in these states had to make a minimum of $465,000.
September 16, 2022
TIAA Names a Retirement Thought Leader: Executive ChangesSurya Kolluri will be the new head of the TIAA Institute.
September 15, 2022
Agency-Building Skills Power a Candidate's Statewide CampaignJanice Law Robinson says her sales and marketing experience has been helpful.