Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Carol Harnett, Council for Disability Awareness President, Dies
By Allison BellHarnett helped insurers promote the idea of insuring workers' ability to earn a living.
July 27, 2023
8 Local Influencers You Need to KnowKnowing the right people means your name could be at the top of the list when an individual asks for advisor referrals.
July 18, 2023
Offering Multiple Product Versions May Discriminate, N.Y. Official WarnsAdrienne Harris, the state's superintendent, said insurers have to make their product menus fair.
July 13, 2023
MassMutual Adds an Annuity Cushion for the AnxiousThe company put a Cboe Vest buffer fund on the investment options menu.
July 11, 2023
Want More Business? Be the Red CrayonA sales coach has a marketing lesson based on what you learned in kindergarten.
June 27, 2023
Some Gen Z Retirement Planning Prospects Are OptimistsIn a survey, 40% of them said they expected to live to 100.
June 14, 2023
Millennials and Gen Z Are Buying InsuranceSome have canceled coverage recently, but more want to buy policies soon.