Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
May 04, 2023
Gen Z Coming Up Short on Disability InsuranceGen Z is much less likely to own disability insurance than life insurance. They're also less likely to understand it.
April 27, 2023
AmeriLife Responds to Lead Regulation ShiftAmeriLife has enlisted the help of a lead supplier to cope with the new federal Medicare Advantage program lead-generation rules.
April 26, 2023
Don't Let Record Sales Fool You: The Annuity Industry Is StuckThe author probes behind the surface and sees… a mess.
April 26, 2023
Client Sues Allstate Over Use of Marketing SoftwareThe plaintiff says keystroke recording without adequate disclosures violates California privacy laws.
April 24, 2023
The Life Insurance Shopping Path Is Too QuietData can locate the clients who should be applying for coverage, and aren't.
April 18, 2023
To Build Financial Success, Reach OutA Jackson executive hails the power of personal relationships.
April 18, 2023
4 Ways to Show Prospects Your Unique ValueStart by looking at, and then explaining, what it is that makes you uniquely qualified as a financial professional.
April 11, 2023
Don't Punish 60 Million Medicare Beneficiaries Because of Joe NamathProposed changes would harm consumers by creating confusion, frustration and delays during the enrollment process.
April 10, 2023
6 Social Media Do's and Don'ts for Financial ProsThese tips will help you optimize your activity, build relationships and bring your brand to life.