Are your prospects actively involved?
By John BoeOne of the most critical yet overlooked principles in the selling process is the power of self-discovery through customer involvement. Regrettably, many salespeople use a "show and tell" presentation style and babble on hoping they might
May 28, 2008
Boomer marketing strategies reach new heightsHere's an obvious point that, sadly, too many advisors are still missing. In order to increase their business, advisors should focus on a niche. But...
May 28, 2008
Boomer politics15% - Percentage of people born in 1946 who say they were more conservative and have become more liberal. 20% - Percentage of boomers...
May 28, 2008
Six steps to successful credibility marketingAccording to Don Schreiber, Jr. credibility marketing is well suited for financial professionals looking to increase their brand awareness and capture more of the market....
May 28, 2008
Welcome to Market Conduct & SuitabilityWelcome to the first edition of Market Conduct & Suitability, our new enewsletter designed to provide you with the tools and information you need to "do the right thing" in your practice. As a subscriber to Senior Market Advisor's
May 28, 2008
Take this job (report) and shove itTrying to look for a silver lining in the latest job report, but it appears to be all gray. The ADP report is a precursor...
May 28, 2008
Education and art24.5 - Percent of art museum visitors born between 1946 and 1955. 26.7 - Percent of ballet attendees born between 1946 and 1955. 45%...
May 27, 2008
Welcome to Market Conduct & SuitabilityWelcome to the first edition of Market Conduct & Suitability, our new enewsletter designed to provide you with the tools and information you need to "do the right thing" in your practice. As a subscriber to Senior Market Advisor's