Ten ethical mistakes
By Staff WriterAdopting formal codes as a tactic rather than as a strategy, assuming rules will catch mistakes rather than addressing the underlying beliefs, motivations and culture. Managing ethics as a legal or PR variable rather than creating an opera
June 23, 2008
Father knows best?51%: Percentage of boomers who think their parents are satisfied with their retirement. 37%: Percentage of boomers who feel they would be satisfied with a retirement similar to their parents'. 77%: Percentage of retired parents who ar
June 23, 2008
Father knows best?51%: Percentage of boomers who think their parents are satisfied with their retirement. 37%: Percentage of boomers who feel they would be satisfied with a retirement similar to their parents'. 77%: Percentage of retired parents who ar
June 23, 2008
Study targets Hispanic Boomers' view on health care, finance and consumerismProminent culture gaps continue to emerge within the boomer market. A new Focalyst study concludes there are "significant differences" between Hispanic Boomers' and the general...
June 23, 2008
Marketing mythsBuilding a good Web site is 99 percent of success. The only thing that matters is what lays behind your Web site. Define your target market and what benefits you can offer them before starting a Web site. Catchy content is the key to sales
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