Louisiana Moves to Adopt NAIC's Annuity Suitability Update

News May 21, 2024 at 02:39 PM
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Image of a gavel on an open book and the words Fiduciary Rule, along with the logo of the US Dept. of Labor

Louisiana has joined the race to implement state-backed annuity sales standards, raising questions about whether the race will really help states ward off federal regulation of non-variable annuity sales.

The Louisiana Department of Insurance recently proposed a regulation that implements the National Association of Insurance Commissioners' Suitability in Annuity Transactions Model Regulation, according to the American Council of Life Insurers and the National Association of Insurance and Financial Advisors, which have backed the adoption effort.

Louisiana is on track to become the 46th state to adopt the update, and the 47th to adopt either the update or a stronger alternative.

Originally, states had hoped that getting all states to adopt the update quickly could keep the U.S. Securities and Exchange Commission from overseeing sales of non-variable annuities. But now the U.S. Labor Department is implementing new sales standards that could lead to federal oversight anyway.

What it means: Louisiana's move to adopt the NAIC's suitability update may not protect the state's annuity sellers from federal regulation.

The backdrop: The SEC already classifies variable annuities and variable life insurance as securities.

Current federal laws leave regulation of non-variable products to the states, but a Dodd-Frank Act provision could let the SEC regulate non-variable indexed annuities if states fail to adopt tough, uniform sales standards for those products promptly.

The NAIC responded by developing the suitability model update.

The update is supposed to mesh with the U.S. Securities and Exchange Commission's Regulation Best Interest.

Reg BI requires financial professionals to work in the best interest of their clients but not to abide by a full-fledged fiduciary standard.

In practice, Reg BI watchers say, Reg BI requires financial professionals to document their recommendations but does not affect their ability to earn sales-based compensation.

Now, the Labor Department is trying to impose federal regulation of many non-variable life and annuity sales through a different route, by imposing a DOL-implemented fiduciary standard on anyone helping clients roll assets from 401(k) plan accounts or individual retirement accounts into any life or annuity products with an investment component.

Critics of the Labor Department are fighting the department in the courts and in Congress. If the department loses, the NAIC suitability model update could still end up playing a major role in shaping non-variable annuity sales.

Correction: An earlier version of this article described the status of the Louisiana suitability model update correctly. The update regulation has been proposed.

Credit: Chris Nicholls/ALM; Adobe Stock

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