by Matt SommerMarch 01, 2024 What You Need to Know | When thinking about the everyday responsibilities for financial advisors, tasks such as advising on investment decisions, aiding in retirement planning and crafting personal financial plans likely come to mind. However, financial advisors seeking to differentiate their practices — and outpace the growth of their peers — must extend their offerings beyond financial advice. The most successful advisors function as mentors for their clients, improving their financial literacy and serving as a reliable support system.