Retirement Lists
Read about the top trends affecting retirees, including their lifestyle choices, investments and related topics.
April 11, 2011
Fidelity: The Bell Also Tolls for AdvisorsFinancial professionals are aging along with their customers, according to Fidelity Investments.
April 11, 2011
Fidelity: The Bell Also Tolls for AdvisorsFinancial professionals are aging along with their customers, according to Fidelity Investments.
November 10, 2010
4 questions you need to ask before selecting a listNow that you have defined your target audience and understand the different types of marketing lists, here are four important questions to ask before you choose a list to use.
October 27, 2010
Marketing: 5 sources of list informationOnce you've created your target audience profile, you can use this information to research and select lists. There are many kinds of list information.
October 27, 2010
Marketing: 5 sources of list informationOnce you've created your target audience profile, you can use this information to research and select lists. There are many kinds of list information.
March 17, 2010
How to be "DIRECT" in 6 simple stepsIn Part 1 of this two-part series, we discussed the differences between advertising and direct marketing. By using direct marketing, you can generate an immediate response, a direct order, a sales lead, or traffic.
March 17, 2010
How to be "DIRECT" in 6 simple stepsIn Part 1 of this two-part series, we discussed the differences between advertising and direct marketing. By using direct marketing, you can generate an immediate response, a direct order, a sales lead, or traffic.
July 01, 2009
Winning Scripts for Cold CallingIn my May article, "I Love to Cold Call," I asked for your best cold-calling scripts. I received 65 scripts! I sent everyone who responded...
April 23, 2009
Reports of their death are greatly exaggeratedFluorescent green yogurt with bits of cereal; sneakers with lights and sound effects. It's no secret, marketers traditionally target the younger set, those with disposable...
February 28, 2009
More ways to maximize on CRM systemsDo you ever wonder about the appropriateness of the filters you've selected for your direct mail marketing leads? We periodically send the names and addresses of our clients to our direct mail marketing firm. For a small fee, we're able