Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
'Lifestyle' Content Drives Engagement on Social Media: Report
By Michael S. FischerLifestyle content made up only 12% of total content published by financial services firms but had the highest engagement rates, Hearsay Systems found.
March 29, 2019
Life Insurers Can Use Social Media Data in Underwriting. Should They?Whatever you think about the New York department's new guidelines, you probably ought to think about them.
January 23, 2019
Hearsay Adds Instagram to Platform for AdvisorsThe tech firm will review, track and store Instagram content for financial firms, as it does now for content posted on Facebook, Twitter and LinkedIn.
October 30, 2018
The Top Reason Your Online Marketing Isn't Getting ResultsYou can't just launch a new website, auto-post to social media and expect results. Here's what actually works.
October 30, 2018
The Worst Kind of Financial Advisor MarketingIs content really king? In truth, there's only one type of content that can rightly claim the crown.
October 19, 2018
Today's Digital Environment Is Changing Seminar MarketingFor many attendees, the author says, getting a real education is now the meat.
October 19, 2018
Start With a Risk Number, End With New Clients: Snappy KrakenSnappy Kraken creates an automated lead-gen campaign for Riskalyze users.
October 12, 2018
What Advisors Want to Hear From Mutual Fund FirmsSunStar Strategic set out to find the type of fund information advisors want.