Page 6 - Investment Advisor December 2022/January 2023
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Departments                                                         DECEMBER 2022/JANUARY 2023

                                                                                                     VOL. XLII NO. 9




                 1 | ThinkAdvisor.com              47 | Advertiser's Index          “An advisory firm’s
                 8 | Editor's Note                 47 | Classifieds                 data is one of its most

                                                                                    valuable organic
                                                                                    growth tools.”

                                                                                                —Angie Herbers


                                                                                     Columns


                                                                                     The Playing Field
                                                                                     37 | Still Not Ready for the SEC’s
                                                                                     New Marketing Rule? Here’s
                                                                                     What to Do
                                                                                     By Melanie Waddell
                                                                                     Compliance experts air their views on
                  Beginnings                                                         what advisors should be doing now to
                                                                                     be ready if the SEC comes knocking.
                  Washington Watch                 Portfolio Perspectives

                  10 | More Reg BI Cases in the    14 | Why It’s the Best Time       The Fast Track
                  Pipeline, Warns FINRA Chief      for Bonds in Over a Decade:       39 | 4 Ways to Boost Your Firm’s
                                                   Gundlach’s Deputy CIO
                  ETF Advisor                                                        Client Referrals
                                                   Retirement &                      By Angie Herbers
                  12 | Tax Loss Harvesting Is Easier   Annuity Updates               Adding services like tax planning can
                  With ETFs, But Watch the Wash                                      increase client satisfaction and turn
                  Sale Rule                        18 | The Fed’s Silver Lining      clients into vocal advocates for your firm.


                                                   Conclusions


                                                   RIA Lessons & Leaders             Wealth & Risk
                                                   41 | Why the RIA Model Will       46 | Time to Boost Protection
                                                   ‘Keep on Winning’                 for In-House Lawyers?
                                                   Broker-Dealer Beat                Compliance Coach

                                                   43 | LPL to Buy a $40B Branch     48 | New SEC Marketing Rule:
                                                   Office With 800 Advisors          How to Use Testimonials

                                                   The New School

                                                   45 | 3 Types of Advisors You
                                                   Need on Your Team



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              4 INVESTMENT ADVISOR DECEMBER 2022/JANUARY 2023 | ThinkAdvisor.com
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