Page 40 - Investment Advisor - October 2021
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have ramped up dramatically. To give   tered persons and existing and potential   Not only will working capital have to go
                perspective, in the mid- ‘90s when I   customers, review those recordings and   in a non-productive direction, but their
                brokered at the wirehouse, Prudential   file reports with FINRA. The taping rule   reputation will be harmed and their abil-
                Securities, our branch manager said in   was designed to prevent fraudulent and   ity to recruit will be much more difficult.
                passing, “If a broker doesn’t have a cou-  improper practices in the sale or market-  For advisors with clean compliance
                ple of dings on his compliance record,   ing  of financial products and  behavior   that are with such broker-dealers, they
                he’s probably not aggressive enough.”   that may otherwise cause customer harm.  end  up  guilty  by  association  and  will
                That mindset was quite common in the   These  firms  had a  significant  num-  have fewer resources at their disposal
                ‘90s, but today the tolerance for bad bro-  ber of registered persons who previ-  due to financial resources needing to go
                ker behavior is much less.        ously worked for firms that have been   to the FINRA separate account.
                  Since 2010, we’ve seen a sharp decline   expelled from the industry or have had   This could very well be another bottle-
                in the number of advisors [who] were   their registrations revoked for inappro-  neck event that puts broker-dealers with
                active stock and bond traders, and with   priate sales practices. Firms that are told   high concentrations of problematic advi-
                that decline, we’ve seen a drop in the   they will be categorized as a “restricted   sors out of business as well as flushing
                number of broker-dealers that catered   firm” will have a six-month window to   more representatives out of the industry.
                to that market, many of whom                                                 Another conundrum for
                had poor compliance histories   “In spite of the downside for              these broker-dealers is advisors
                on a BD and rep level. For   broker-dealers that get the label             with numerous compliance
                the consumer, this was over-                                               disclosures that oftentimes
                whelmingly a positive change.  of rogue brokerage/restricted               are large producers because a
                  Today, we still have active                                              broker-dealer would not have
                stock and bond traders and the   firm, the benefit will be fewer           brought them on unless the
                firms that cater to this mar-  unethical representatives and               risk/reward [ratio] made sense
                ket, but they are in far lower                                             (they won’t bring on a rep with
                numbers and are more concen-   the [BD]s that harbor large                 five disclosures with $100K of
                trated in New York City, Long   concentrations of such reps,               GDC, but they’ll bring on a
                Island and Southern Florida.                                               $1M GDC producer with five
                  This rule is intended to have   which will be good for the public.”      disclosures). Having to let go
                money set aside to pay for liti-                                           of advisors with numerous dis-
                gation the firm may owe to              —Jon Henschen                      closures on their record can
                clients in the event the firm is                                           result in losing their primary
                closed. There are many situations where   shed enough advisors with poor compli-  revenue generators.
                a client has been wronged by an unethi-  ance records to not be included in these   Another concern is that over time,
                cal advisor, the case goes to arbitration   additional requirements.  will FINRA tighten the thumb screws by
                and the client is awarded a large sum for                           making more  inclusive what is catego-
                restitution, but the firm ends up closing   Is coming into compliance a heavy lift   rized as problematic? Today an advisor
                their doors and the client never gets a   for these firms, or it doesn’t matter how   from an expelled firm and dismissed for
                dime. These high-risk broker-dealers   heavy because the change is warranted?  cause is problematic, but a year from
                needing  to  have  this  reserve  fund  con-  The compliance mandate is either get   now,  any  advisor  with  three  or  more
                trolled by FINRA will be a layer of pro-  rid of a certain number of your poor   disclosures over the last 10 years will be
                tection for the public.           compliance reps or you will need to   added as problematic. Eventually, the
                                                  set aside cash or qualified securities   only advisors in good standing will be
                What will BDs have to do to be compliant?  into an account controlled by FINRA   those that can walk on water.
                Firms will have six months to make   to pay for arbitration awards. For the   In spite of the downside for bro-
                changes to not be under the category   broker-dealer, this is money that could   ker-dealers that get the label of rogue
                of “restricted firm.” Firms that will be   have been used for technology improve-  brokerage/restricted firm, the benefit
                categorized as “restricted firms or rogue   ments, more compliance people, recruit-  will be fewer unethical representatives
                brokerages” will be similar to the firms   ing, additional services, etc.  and the broker-dealers that harbor large
                that fall under the FINRA Taping Rule                               concentrations of such reps, which will
                (FINRA Rule 3170).                How do you view these requirements?  be good for the public.
                  The taping rule requires certain firms   We view these requirements as a black
                to install taping systems to record all tele-  eye and potentially drive out of business   Washington Bureau Chief Melanie Waddell
                phone conversations between their regis-  most firms that fall into this category.   can be reached at [email protected].



             38 INVESTMENT ADVISOR OCTOBER 2021 | ThinkAdvisor.com
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