David Hatfield is Chief Technology Officer at Amplify, where he leads the company's architecture, data governance, engineering, and software development lifecycle. A hands-on technologist, he remains actively involved in system design while guiding the long-term architectural vision behind Amplify's AI-native wealth management platform. David's architectural philosophy centers on a simple premise: an operating platform is only as effective as the data beneath it. Years before artificial intelligence became a competitive imperative, he established a governed relational architecture that standardized core wealth management data at the transactional layer, creating the foundation for Amplify's AI-native data lake, launched in December 2025. The platform now supports about $26.7 billion in assets across 655 advisors and 39,528 client households, including complex multi-custodian relationships with no downstream reconciliation.