Churni Bhattacharya, Chief Product Officer at Amplify, is helping redefine how artificial intelligence is implemented in wealth management. Rather than treating AI as a point solution, she has championed and implemented an experience-first approach that embeds intelligence into advisor workflows through connected data, unified workflows, and intentional product design. Churni led the strategy, design, and implementation of Amplify's AI-native data lake, which launched in December 2025, providing every client with a dedicated, single-tenant data lake and intelligence layer that supports AI-powered analytics, visualization, and decision-making across the wealth management lifecycle. Her leadership also advanced innovations including QuantumRisk™, which integrates AI-enhanced risk intelligence directly into advisor workflows, and new AI-powered data visualization capabilities that help firms uncover patterns and relationships within complex investment data.