Led by Founder Drew Boyer, CFP®, Boyer Financial Group is at the forefront of innovation in financial planning, combining technical expertise with real-world experience and relevant popular culture. Boyer’s book, “Hip Hop x Finance,” used the genre as a medium for easy-to-understand financial education, explaining the financial mistakes made by famous artists, how they could have seen success, and how readers can apply these lessons in their own finances. In 2025, Boyer widened this approach and founded “Sound Returns,” a blog situated at the intersection of music and money that explains artists’ backstories, financial lessons, and actionable takeaways for viewers. Boyer’s aim is to spark conversation and educate people on finance through storytelling — whether it is his own experiences rising to success after debt or through applicable celebrity examples — all for better financial outcomes and to achieve Boyer Financial Group’s goal: To “Make Money Make Sense.”