As founder and CEO of Seeds, Zach Conway has done what few wealthtech leaders manage: he diagnosed a real flaw in how his own industry serves clients and built a growing company around the fix. A second-generation advisor, Zach reframed the investing conversation away from quarterly performance and toward a genuine understanding of each client's risk, values, and mindset, then built the platform to deliver personalized, tax-managed portfolios at scale. His philosophy of polite disruption, leading change from inside the profession he came from, has resonated with a fast-growing base of independent advisors. Over the past year, Zach led Seeds through a $10 million Series A funding round backed by Portage, a company rebrand, and a doubling of platform assets past $1 billion and on toward $1.5 billion, all while more than tripling the team.