Brad Boekestein is the Chief Marketing Officer of Allworth Financial, where he has spent more than a decade building and scaling one of the wealth management industry's most data-driven, AI-integrated marketing operations. Over the past 18 months, Boekestein expanded his mandate significantly, taking on co-leadership of Allworth's enterprise AI strategy alongside his marketing responsibilities and becoming the organizational force behind the firm's firmwide AI adoption. His greatest impact has been the identification, deployment, and optimization of AI solutions across advisor workflows, marketing performance, sales coaching, and operations, each designed to improve efficiency, connectivity, and performance where it matters most.