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Banasz, Greg
Chief Marketing Officer
RIAs: More Than $10 Billion AUM/AUA
Luminaries 2026 Impact Statement
Greg Banasz is redefining what marketing leadership looks like at an independent RIA. As CMO of Steward Partners, Greg has built a marketing function that operates simultaneously at the firm level and the advisor level, delivering measurable results at both. His efforts produced a record-breaking year of industry recognition in 2025 and more than 25 industry distinctions, while driving firm media presence and record digital engagement across all channels. At the advisor level, Greg introduced WealthFeed, an AI-powered growth tool that surfaces organic and inorganic opportunities for advisors and their teams, and paired it with an outsourced CMO program that helps advisors translate those opportunities into personalized campaigns. More than two thirds of Steward Partners advisors actively leverage customized marketing programs, a level of adoption that reflects a platform built around advisor demand rather than corporate mandate
