Michelle Winkles is Partner and Chief Marketing Officer at Mission Wealth, a nationally recognized RIA managing more than $16.9 billion in assets. With more than 20 years of experience in marketing and business leadership, she has built an integrated marketing function that spans brand, digital, demand generation, content, and thought leadership, all aligned to support the firm's organic growth, advisor development, and national expansion. Her approach combines data-driven insight with authentic storytelling, connecting the firm's value proposition to clients and prospects in a way that generates measurable results. Under her leadership, Mission Wealth has become a model for what modern marketing can look like in wealth management. She also co-founded the CMO Collective, a peer community for RIA marketing leaders.