Kara Murphy, CFA, is President and Chief Investment Officer of Kestra Investment Management (KIM), the portfolio management team within Kestra Holdings. A 26-year industry veteran who began as a Wall Street equities analyst before moving into the C-suite, she leads a team of researchers, portfolio managers, and analysts serving more than 1,500 financial professionals. Kara has reshaped how investment insight reaches advisors and their clients. She translates complex market dynamics into clear, usable guidance through formats like “Money with Murphy” and “Markets in a Minute.” Her signature method uses familiar cultural narratives — from Willie Nelson's career to "What Would Wall Street Barbie Do?" — to make sophisticated concepts memorable and easy for advisors to apply.