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Luminaries 2026 Rising Star

Schwab, Noah

Financial Advisor

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Luminaries 2026

RIAs: Less Than $10 Billion AUM/AUA

Luminaries 2026 Impact Statement

At age 32, Noah Schwab stepped into leadership of Schwab Financial Services, an independent advisory firm in Spokane, Washington, with approximately $85 million in assets. Rather than simply maintaining the business, he brought new energy, structure, and vision to the firm. By focusing on better processes, clearer marketing, a stronger team approach, and a more consistent client experience, Noah helped grow the firm to approximately $180 million in assets within two years. One of the most meaningful parts of that growth was leading his team through the integration of a $55 million acquired book of business. Noah and his team worked to make the transition feel organized, personal, and reassuring for clients.